1. Capital growth
2. Low living costs
3. Boom in real estate market
4. Currency Exchange
5. Inflation
6. Economic growth
7. Housing shortage

1. Capital growth

Brazil is classified as a new emerging property market, this means that the potential growth rate is at its highest level today. Over the past five years property in Brazil has seen price rises with increases of over 20%. Last year had some areas in northeast Brazil a return of 20% and this is not something unusual.

Now is the perfect time for a property investment in Brazil. Property prices are still low and it seems to rise as the Brazilian property market is getting known and the infrastructure continues to develop at a very steady pace. Experts around the property market have the clear perception and tipping Brazil as a forward-growing country with clear predictions about the value increase of property is on the way.


2. Low living costs

The cost of living in many areas of Brazil is much lower than in most European destinations, and currently lies at 30% of Norwegian living cost. As a result of lower costs of maintaining and managing property, it is no wonder that Brazil is also increasingly popular among senior citizens and people who withdraw from the otherwise so noisy and expensive life in the home country.


3. Boom in real estate market

Property in Brazil is currently on the brink of a boom period. An investment growth is inevitable in Brazil, especially in areas close to the sea in the northeast Brazil.

Many areas are converted to top destinations with good infrastructure to boost tourism industry in Brazil. The country's success in tourism is to create a large demand for lodging in the areas where tourism is natural. Smart property investors are acting early with their purchases, which they aim to invest in projects that have good rental conditions with good location.

At the same time the market today is very fast and property prices are constantly driven upwards because the common brasilian which now, the last 2 years, is starting to get the capital to purchase their first house, and the upper middle class purchases their second home. Like the the outlook show, eventually will many of Brazil's 190 million citizens establish capital for the purchase of property beyond the current standard. This will entail a major housing shortage in the most sought after areas, and this applies largely for north east Brazil, where the stable climate attracts the common brasilian.


4. Currency Exchange

The exchange rate is very favorable in Brazil today, making the property investment at an attractive option for foreign investors to avoid losing large amounts of money in their exchanges to the Brazilian Real.

Brazilian currency has recently stabilized and are now far more competitive with other international currencies such as U.S. dollars. This has of course increased purchasing power for foreign investors to Brazil. Competitiveness of foreign exchange also means that international companies from USA and Europe is established in Brazil, where they are able to operate with far lower costs and therefore increase productivity and profits.


5. Inflation

In the year when President Lula was elected (2003), inflation was reduced to 16% while inflation today is the lowest ever which is around 5.7%, this indicates a secure and safe economy to invest in.

Brazil's economic growth and low Inflation levels have so far resulted in making central banks in Brazil to cut their lending rates, which in turn has resulted in a lot of movement in the property market.


6. Economic growth

Brazil has the last five years built up substantial reserves. The country has over U.S. $ 200 billion in foreign reserves, and has no net foreign debt.

The increase in profitability of some large Brazilian companies are large, this applies for example for Unibanco from the private bank sector, Eletropaulo, which is a power distributor, and the successful merger of international companies in Brazil (eg Arclor and InBev is the world's largest beer producer ). The good economic prospects in the country brings with it a further positive effect on real estate investments.

Moreover, the Spanish and Portuguese developers as well as major hotel and resort companies come to Brazil to invest millions of euros in tourism, which is addressed to the European market.

According to experts, Brazil is expected to be self-sufficient in oil reserves during the next year, and it is believed by some economists that Brazil will be among the global superpower in the future, together with Russia, India and China. (BRIC).


7. Housing shortage

As written, Brazil will have a shortage of housing, and investors are looking for development opportunities for good investments in this emerging property market. By investing in projects like Sol do Atlantico Resort & Spa with the facilities the project holds, the revenue from sale/rent will be good in short term, and in long-term even bigger.

Because of these facts and the prospect that Brazil shows, SOL will have their future projects first launched in the Brazilian market. Existing buyers from Europe will gain of already owning property in the area. If they want to sell their property invested in the Brazilian market, it will be very possible. The house will be well exposed in the market, so a sale to the highest bidder becomes a reality. By being exposed in a market like Brazil it will also meet many potential buyers of large parts of the world, which will lead to good opportunities for the best returns on the selected property.